North Peace Savings’ Art of Sponsorship Workshops Wins National Award!

North Peace Savings’ Art of Sponsorship workshops were honoured with an award from the Marketing Association of Credit Unions.

From left to right – Paul McAfee, VP of Service at North Peace Savings, Heather Desarmia, Public Relations and Social Media Specialist at North Peace Savings, Mitchel Chilcott, CEO at North Peace Savings

Fort St John, June 4 – Credit union marketers from coast to coast attended the Marketing Association of Credit Unions (MACU) conference and awards held in Montreal on May 28. This national organization recognizes credit unions for their work in effective and creative marketing through their Achievement in Marketing Excellence Awards. North Peace Savings and Credit Union was honored to be presented with this award for their Art of Sponsorship workshops.

North Peace Savings received recognition in the “Special Events” category for hosting these first of its kind workshops in Fort St John. Over four days, Brent Barootes from the Partnership Group – Sponsorship Specialists facilitated the sessions geared towards not for profits and their sponsorship marketing.  With over 25 years of experience, Brent shared his knowledge in Inventory Asset Identification, Prospecting Sponsors and Building Proposals that Sell. Attendees developed skills and training that would help them generate more money from their sponsorship programs. The workshops included participants not just from Fort St John but hosted attendees from Dawson Creek, Hudson’s Hope, Chetwynd, Fort Nelson, and even someone as far as White Rock.

Paul McAfee, Vice President of Service for North Peace Savings was proud to receive this prestigious award on behalf of the credit union. “Hosting the workshops provided the opportunity for not just one, but several organizations to further enhance their skills in sponsorship marketing.” Paul McAfee further explained that, “This type of local investment will ensure that these organizations’ initiatives will grow and evolve, allowing the community as a whole to continue to benefit from their programs.”

About North Peace Savings and Credit Union
North Peace Savings and Credit Union is a full-service financial organization offering banking, commercial, investment and insurance products. Located in Northeast British Columbia, North Peace Savings has proudly served the north for over 65 years.  With 12,000 members amongst its four branches, North Peace Savings remains committed to the social and economic well-being within the communities it serves. North Peace Savings is the 2013 recipient of the National Credit Union Innovation Award, Canada and runner up for the Innovation Award through the Credit Union Executive Society.


For more information, please visit or contact:

Heather Desarmia
Public Relations and Social Media Specialist
North Peace Savings and Credit Union
10344 100 St. Fort St John, BC V1J 3Z1
250 794 3742