North Peace Savings & Credit Union Receives National Award for Revitalized Brand!

North Peace Savings & Credit Union’s rebranding wins award from the Marketing Association of Credit Unions

Fort St John, June 1st – North Peace Savings & Credit Union (NPSCU) was recognized with an award for its image refresh at this year’s national marketing conference in Kelowna, British Columbia.

Credit union marketers from coast to coast attended the Marketing Association of Credit Unions (MACU) conference and awards this past week.  This national organization recognizes credit unions for their work in effective and creative marketing through the Achievement in Marketing Excellence Awards.  NPSCU was honoured to receive the highest award under the “Coordinated Campaigns” category for its brand revitalization.

NPSCU’s identity has shifted and boasts bold, eye-catching colors in its logo.  Research in the early stages of its brand refresh journey demonstrated that while NPSCU’s commitment to providing innovative products and services to small and medium sized business was their core value, this was not being reflected under their previous identity.  NPSCU resolved to reinvent its brand, developing a differentiated brand identity to attract members and reinforcing their relevance as a financial institution.  Mitchel Chilcott, CEO, North Peace Savings & Credit Union was eager to share that “NPSCU’s brand is about offering flexible products and services, the new design and modern colours proudly showcase our forward thinking way of doing business.”

Chilcott further shared that NPSCU’s refreshed look was paired with a new slogan.  “Our new slogan embodies our belief that by encouraging the success and well-being of our member-owners, our staff and our community, and the support we offer local businesses, we contribute to greater member prosperity, a healthy local economy and a better quality of life for all.”  It’s the story behind the credit union’s new slogan: It’s Your Life, Build it Here.

NPSCU was proud to walk away with two awards, a second for their social media launch under the Social and Viral Media Campaigns category.  The awards for the Brand Revitalization and Social Media are showcased on the MACU website.

About North Peace Savings & Credit Union
North Peace Savings & Credit Union (NPSCU) is a full-service financial organization offering retail and business banking, investment and insurance products.  Located in Northeast British Columbia, NPSCU has proudly served the north for over 65 years.  With 12,500 members amongst its four branches, NPSCU remains committed to the social and economic well-being within the communities it serves.  NPSCU was the recipient of the 2013 National Credit Union Innovation Award, Canada and runner up for the Innovation Award through the Credit Union Executive Society.

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For more information, please contact:
Heather Desarmia
Public Relations and Social Media Specialist
North Peace Savings & Credit Union
10344 100 St. Fort St John, BC V1J 3Z1
250 793 0557
hdesarmia@npscu.ca