North Peace Savings Unveils Refreshed Look!

North Peace Savings and Credit Union presented their bold new logo to its membership and the community.

 

Fort St John, July 14th- North Peace Savings and Credit Union, Its Your Life, Build it Here. A new slogan paired with a refreshed logo was unveiled by the credit union on July 14th.Community partners and members came together to celebrate as the credit union unveiled its new look for the first time.


CEO of North Peace Savings, Mitchel Chilcott, had the honour of showcasing the new logo at the unveiling event held at the Fort St John Service Centre. Sharing in this experience were others from the Executive team and Board members as well. The celebration of the new look was a milestone after a two year brand identity journey.


“It was agreed that a revitalization was needed,” explained Mitchel Chilcott.  While our commitment to small and medium sized businesses was described as more innovative in helping them achieve their goals, this core value was not being reflected in our identity. North Peace Savings’ brand is about offering flexible products and services, tailored to the financial needs of the personal and business market. The bold colors and vibrant colours better showcase our flexible, forward thinking way of doing business.

Chilcott revealed in his presentation that, “Our new slogan embodies our belief that by encouraging the success and well-being of our member-owners, our staff and our community, and the support we offer local businesses, we contribute to greater member prosperity, a healthy local economy and a better quality of life for all.” It’s the story behind the credit union’s new slogan: It’s Your Life, Build it Here.


Members can expect to see branding components and signage to transition to the new look over the next few weeks. All banking operations will remain the same including in branch services, online banking, mobile application functions, and ATM and PTM transactions. For more information, members are encouraged to view the website at npscu.ca or visit their nearest service centre.


About North Peace Savings and Credit Union
North Peace Savings and Credit Union is a full-service financial organization offering retail and business banking, investment and insurance products. Located in Northeast British Columbia, North Peace Savings has proudly served the north for over 65 years.  With 12,000 members amongst its four branches, North Peace Savings remains committed to the social and economic well-being within the communities it serves. North Peace Savings is the 2013 recipient of the National Credit Union Innovation Award, Canada and runner up for the Innovation Award through the Credit Union Executive Society.

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For more information, please visit npscu.ca or contact:
Heather Desarmia
Public Relations and Social Media Specialist
North Peace Savings and Credit Union
10344 100 St. Fort St John, BC V1J 3Z1